About 1Nito


Juan Castano, also known as @1nito_ on social media, founded his brand, Let’s Go, in 2024. Born and raised in Colombia, Juan moved to the United States as a boy, bringing with him a rich cultural heritage and a budding passion for hairstyling. It was in New York where he began to carve out his path, taking on clients and honing his skills as a barber and braider.

After years of perfecting his craft, Juan relocated with his family to North Carolina. There, he embraced the power of social media, sharing his intricate braiding creations on TikTok. With his unique style, creativity, and engaging personality, Juan captured the attention of millions, amassing over 8 million followers in just one year. His videos became a sensation, showcasing not only his exceptional skills but also his ability to entertain and connect with a diverse audience.


In October 2023, Juan faced a significant challenge when an ATV accident nearly cost him his entire hand. This life-altering event tested his resilience and determination. Despite the uncertainty of returning to his beloved craft, Juan persevered through multiple surgeries, regaining almost full functionality of his hand. His comeback to the barbershop was marked by the same passion and creativity that had defined his career.

Juan’s experience and insights into the haircare market revealed a gap for fun, affordable, and quality products with good ingredients. This realization inspired the creation of Let’s Go, a brand that pays homage to his famous catchphrase from TikTok. Let’s Go aims to bring joy and quality to haircare, reflecting Juan’s commitment to innovation and excellence.